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Is this the new Lucasfilm Animation logo?

(Epitome credit: LucasFilm/Disney)

There's cipher like a hot new logo design to get our hearts racing, and all the more so when information technology'south a big name like Lucasfilm, the at present Disney-owned production company behind the Star Wars and Indiana Jones films.

Well, that'southward non quite the case hither. The new logo design in question actually belongs to Lucasfilm Blitheness, best known for the Star Wars: The Clone Wars cartoon that ran from 2008 to 2015, and which has been revived for a final season next year on the Disney+ streaming platform.

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The new logo, consummate with dark helmet (Prototype credit: LucasFilm/Disney)

The previous Lucasfilm Animation logo wasn't much to write home about, featuring a serif wordmark and an abstract yellow walking effigy similar to the 1 from the LucasArts (the video games fly of the Lucas empire) logo. We're pleased to note that the new logo has ditched the yellow figure, but we're surprised by just how like it is to the older version; the wordmark looks almost identical.

The large difference, of course, plays on Lucasfilm Animation'due south biggest success: The Clone Wars. And information technology does this by replacing the 'O' in 'Animation' with a stylised helmet that'll wait instantly familiar to everyone who'south seen a Star Wars, always.

It's a peculiar choice. That helmet doesn't look especially O-shaped; in fact we recall it looks more than similar an A than an O. Nosotros reckon information technology would accept looked better if the helmet had been put in place of the second 'A' in 'Animation', as information technology would look slightly less incongruous and also positioned in the center of the logo rather than off to one side. But hey, we're sure that the Lucasfilm designers know best.

The old logo; spot the near-identical typography (Epitome credit: LucasFilm/Disney)

The new Lucasfilm Animation logo has yet to exist officially unveiled; the news about it comes courtesy of Blast, which establish the details in a Disney trademark filing from 5 September. The filing describes the logo every bit, "a stylized word LUCASFILM above the stylized discussion Animation, with the O of Animation depicting a helmet", and it'southward accompanied by the image shown higher up. What isn't clear, though, is whether the image is the finished version of the logo, or a reference image included for reference purposes.

Given the typographic similarity betwixt the new and old logos, we're inclined to believe that this isn't actually the final logo, and that when Lucasfilm Animation reveals the finished version information technology'll expect a little more inspiring than this version.

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Jim McCauley is a author, performer and true cat-wrangler who started writing professionally mode back in 1995 on PC Format magazine, and has been covering applied science-related subjects ever since, whether it'southward hardware, software or videogames. A risk call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the earth of graphic design, and eventually led to a movement over to the freshly-launched Creative Bloq in 2012. Jim at present works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street operation in Bathroom and designing posters for a local drama group on the side.

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